Bluevine
mission video

Brand Storytelling | Mission Clarity | Brand Awareness

Role: Art Direction, Design, Illustration
Animation: Magnus Atom

Bluevine’s 10-year milestone was an opportunity to define more than its history — it was a chance to articulate its future. I designed a fully illustrated, animated brand film that showcased the company’s evolution from a single-product startup into a complete banking platform for small businesses. The final piece became a versatile brand asset used across digital, social, recruiting, and events to tell a more cohesive brand story.